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Book Covers Start to Finish
Introduction
Why You're Going to Love This Course (And What's in It) (4:49)
Cover Marketing 101 (In Ten Minutes Flat)
The Single Principle That Drives Everything (3:06)
The 4 Questions Every Cover Answers in a Single Glance (6:52)
Cover Ideas That Sell (And How to Nail Them)
Selling in the Blink of an Eye (6:26)
You Had ONE Job (Bad Ideas We Learned From) (5:52)
Your Left Brain Is Stepping on My Story (7:33)
3 Paths to Cover Art That Sells (And One to Avoid)
Decisions, Decisions: Stock Art vs Illustration (5:50)
The One Option You Shouldn't Pick (And Why) (4:07)
The DIY Cover (6:36)
The Stock Art Cover (Hey, That Ship Looks Familiar) (7:13)
Original Illustration and Where to Find It (8:13)
Will You Really Own Your Cover? (It's Not Automatic!)
What "Owning" Art Means for Book Sales (6:31)
Stock Art Covers: What You Will and Won't Own (5:16)
Original Art Covers: How to Get the Rights You Need (5:45)
A Note on Fonts (Yep, Fonts Have Rights Too) (5:19)
Starting Out on the Right Foot (Making Sure You Get What You Need)
Writing the Perfect Description (And the Peter Pan Problem) (5:57)
Show Don't Tell: How to Get the Style You Want (4:50)
Don't Forget the Posters (Some Things We Learned the Hard Way) (6:00)
Always Wear Layers (Plan for Success) (5:28)
One Step at a Time (Navigating the Artistic Process)
Working in Stages (How to Avoid Train Wrecks Before They Happen) (5:06)
Trusting Your Gut (Everyone's a Critic) (5:28)
Making Changes (How to Keep Them Cheap, Easy, and Well Received) (7:02)
Are We There Yet? (How to Know When It's Done) (4:11)
The Final Layout (But Wait! There's More!)
Do I Need a Specialist? (Probably Not, But Maybe) (5:41)
Words as Art, Literally (Give That Title Some Love) (4:23)
A Note on Print (Even Digital Books Get Bookmarks) (8:20)
Book Covers That Sell (The Journey Home)
Where's My Closeup? (You Did It!) (2:49)
Snag That Swag (Everyone Gets a Gift Bag!) (1:57)
The Single Principle That Drives Everything
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